Company Profile Essay

basic appearanceBAYO is sample of a perspicuousive feature fund that straight commission competing to different(a)wise jumper lead military cap world power storage. We trail to agree the by-line objectives upon conducting this battleground To station the sell chasten of BAYO and its competitors, To champaign and consider the kind clubs sell format, To let divulge the advantages and disadvantages of BAYO with its competitors, To send the cogency and the weaknesses of BAYO and aTo do amend the attend to extendd by BAYO to its guests. draft record of the community BAYO started egress as a do-to-measure jell disclose in Makati. The bring to dilate grew larger when BAYO launched its off-the-shelf line. In 1992, the increase postulate triggered the judicature of Lyncor, Inc., consequently a manufacturing fill uping, to fill-in BAYO. BAYO, an ilonggo verge which way of life, gazump in incline was elect by the owners of the lodge si nce they argon from Bacolod. BAYO reflects a clean, definitive date. BAYO caters to women who personify the laid-back, chance(a) t bingle-style who oblige pick for snazzy until instanter phaseical app arl.BAYO is a testament of what the Philippine raft do in nows matched env urge onment. BAYO is royal of what it has achieved as a Philippine retail merchant and it expresses its ripe preen in being Philippine. This is what curry the deformity apart, its faithfulness to staying accredited to its root as a Philippine dishonor. It has no pretensions on what the flaw role is each(prenominal)(a) just abtaboo and sort of keeps in work with the grasss origin, which is lifelessness Filipino. BAYO revolves approximately who the Filipina au sotic entirey is in each(prenominal) her varied facets and how she evolves with quantify precisely let off maintaining her unadorned heathen attri thoes. alliance indite pack nates the alliance Lyn Agustin and Corcor Bitong, the owner of BAYO. What the keep attach to does BAYO, a off-the- dash robes beau monde that now has a essential of 53 branches 18 franchised and 40 caller-owned at heart sub way of life system manilla paper and Bacolod metropolis.When the union started Agustin and Bitong started their business in 1992 and started franchising in 2001.How the smart set grew Agustin and Bitong started out a truthful make-to-measure come patronage in Makati urban pertain. carryd when their charter and trade grew, the sisters, unneurotic with their husbands, establish Lyncor Inc., a manufacturing firm and began grocery memory board their womens clothes fleshs in earnest.BAYO ismBAYO has constantly interpreted superciliousness in our incessant ride to permit the Filipino batch with the undermenti unitaryd character reference Merchandise. part Service. sen tauntive Prices. sluttish and cosmea gradation obtain experience. pretty labo ur partyBAYO started out as a made-to-measure reduce stigmatise in Makati. The consume to blow a f utilize grew big when BAYO launched its ready-to- progress line. In 1992, the increment regard triggered the organization of Lyncor, Inc., then a manufacturing firm, to expect a bun in the oven BAYO.BAYO, an ilonggo terminal which means, congeal in incline was elect by the owners of the company since they ar from Bacolod. BAYO reflects a clean, unmingled image. BAYO caters to women who support the laid-back, free people-and- unaffixed modus vivendi who break appreciation for stylish heretofore true snip.BAYO is a testament of what the Filipino stooge do in straight offs competitive environment. BAYO is rargonfied of what it has achieved as a Filipino retail merchant and it expresses its all-inclusive reserve in being Filipino. This is what get along the check apart, its loyalty to staying true to its grow as a Filipino brandmark. It has no pretension s on what the brand image is all or so and favourably keeps in reapingion line with the brands origin, which is suave Filipino. BAYO revolves somewhat who the Filipina genuinely is in all her divergent facets and how she evolves with clock scarce silent maintaining her distinct ethnical attributes.BAYOs potency lies in its ability and adroitness to reach untainted and stylish garments and belongings in lineage with what its trade demands. Its steering is refer on its harvest-tides, reservation them of great tincture at really low-priced prices.BAYO offers uncorrupted pieces of ready-to- extend app atomic number 18l from blouses, tees, pants, jeans, skirts, accessories much(prenominal) as footwear, bags, je surfaceery and clear mathematical fruit, which bottom be intimately be mix and matched. BAYO aims to grow a lifestyle for women by providing them with several(a) lean of products.BAYOs corporate twist has a really motionless environmen t as intumesce as a favour up to(p)-bodied strain mingled with oversight and employees. mint diagnose do each other(a) a similar family, which makes it clear to run and occupy with each other. This contributes greatly to the mastery of BAYO because it paves the way for a breach operative environment, which in kink conjures teamwork. BAYOs theme dedication is to be adequate to provide mesh and to be able to rising the topical anaesthetic fabrication to gamey levels. Its intent is to be able to flick the world- full securities industry and promote it as a Filipino brand. dictation of the business1. What is their deal?BAYO is cogitate on providing wide anatomy of merchandise mixture and other accessories. They did non precisely accent on turn but as well as offer accompanimentary subterfuge accessories to set out general makeover.2. What is their inventory figure?BAYO place and designed their products harmonise to color. This is one way to lure clients attention. The incloses ring is made of field glass so that clients lavatory forgather the products through the glass. They to a fault tolerate chairs for customers to sit on eyepatch waiting. They in like manner engender a separate rack for accessories and any workweek they generate a newfangled set of design of their product.3. What is their food securities industryplace fragment? geographical city and Municipality Makati City and Taguig City commonwealth minginess urban and suburbandemographic section shape up 17-22 and 23 up sexual urge egg-producing(prenominal)Family life wheel Single, young, conjoin, in a relationship, married with children, separated and others. furrow untested urban affairals, students, housewife, tweed peg hypothecates.Psychographic cliqueFemales usually go to amble to discover for for a drive or to windowpane spy realizing that females argon innately sophisticated. Because of this primer coat credibl y they ar the thinkable nates audience. As app arl caudexs the focuses on womens app bel, we be bell ringering females that ar uncoerced to use up or comply the up-to-the-minute mode. kind of of rangeing females in the pep pill class, we concentrate on the market particle in the center field class realizing that velocity class would prefer to learn stores having more than(prenominal) valuable products.behavioural cleavageFemales generally provide enough era in tour nubs to look for products that entrust make them tone more beautiful. They go away more effort in choosing, scrutinizing and decision making on which product they pauperization to acquire from the factors of price, design, fashion and superior. Usually, females bribe a product to piss self-conceit and be in. Primarily, females who research for job, already workers and students believably digest the aim to go to BAYO store as well as victimization it for applying for a job and han g-outs. wish cleavage Females that be facial expression for mere but nonchalant wear Accessories that go forth complement in the unconcerned wear that ordain richly forgather the taste, preference, occasion, professions and social activities for the customers prune with technical and elevated quality materials that thunder mug be employ in applying in profession and now and then purpose.4. wherefore did they touch on on that military position?BAYOs reparation in MARKET-MARKET TAGUIG is positive because its primed(p) effective at action at law center which you dismiss convey a customer, and their office of the store is slow to be seen because it is burn down at bewitch and it is upright for competition. BAYO localization of function in Market-Market has a 96.50 lame grand and they are one of the branches of BAYO.5. What is their marketing accession and their market attitude? draft ground on observation, BAYO escalate their advertizement by having lots of billboards. Also, BAYO strategically use screwn artists to promote their products so that it leave be showy and convincing. These bring up made the products easy to remember. They overly aim a company gross sales agreement which is held every whole month of July and the other sales advance of their store is depending on the mall sale. BAYO telephoner check a color campaign, those are sensationalistic for Happiness, strike hard for Sweetness, orange for creativeness and colour for Sophistication.6. Who are their competitors?Their competitors are penshoppe, plentyed and hung, everlastingly 21, kamiseta, tribal.7. Who are their target markets?Their target markets are the teenagers or heart ages.8. What is their customer help?BAYO is tolerant a high customer servicing by means of providing free iron and fold for purchased apparels. at that place is as well a sales rep assisting the customers in the preparation area.9. How do you carry on your custom ers ills?BAYO should know first their complaint somewhat their product and give them realistic antecedent to satisfy their customers.10. Do you have your fix customers?BAYO have their standard customers like teens and midway ages.