Wednesday, December 25, 2019

Wutherin Heights by Emily Bronte - 1336 Words

The novel Wuthering Heights by Emily Brontà «, takes place in the outsides of England during the late 17th and early 18th century. The novel is a diary kept by Mr. Lookwood the new resident of Thrushcross Grange, one of the two houses located in the moors. The diary does not contain his story, it contains the story of the lives of the people that live or once lived in either house as it is narrated by Nelly, a servant. Nelly starts the narration of the story when she first came into the household, as just a kid, were she had to serve Hindley and Catherine who are just a few years apart from her, at first the troubles in the house were just minor but as the kids grow up and an adoptive child is added to the family the problems evolve and become more common. Nelly continues the narration describing how the two kids grow up, get married, have kids and finally the kids also get married. John Hagan correctly claims that Wuthering Heights is such a remarkable job partly because it persu ades us forcibly to pity victims and victimizers alike The statement is accurate since that is the feeling that arise as one reads the love novel where loved ones cannot be together and revenge is always in mind. As the book evolves the reader learns to pity Heathcliff, Catherine Earnshaw, and Linton Heathcliff, which play the role of the victims as well as the victimizers. While Heathcliff seems to be one of the strongest characters in the story, who is constantly the victimizer, this was not

Monday, December 16, 2019

Wireless Security Control System And Sensor Network For...

Project Report – Wireless Security Control System Sensor Network for Smoke Fire Detection By Abdulrahman Alsaadi EE 548 Abstract – The project entails the design and engineering of a wireless smoke detector unit and network. The premise of the wireless network is to alert and set off all of the smoke detectors in the network if one smoke detector is set off. With our current progress we have enough equipment for two smoke detectors. The hardware modules include the PIC microcontroller (arduino), temperature sensor, and smoke sensor. In its complete implementation, it will consist of a structure with two separate rooms. This structure will act as a model of a home with two rooms. I. Introduction A smoke detector is a device that detects any changes in the air and issues an alarm to alert nearby people that there is a potential danger. Smoke alarms are self-contained devices that incorporate a means of detecting a fire and give a warning. The size of a smoke detector is about the size of the palm. They can detect fires in their early stages to give people precious minutes to enable them to safety and others in the vicinity. The term wireless is normally used to refer to any type of electrical or electronic operation without the use of â€Å"hard wired† connection. Wireless communication transfer information over a distance without the use of wires. This is possible by using electromagnetic waves or radio frequency (RF) to carry a signal over part or the entireShow MoreRelatedDesign A Wireless Sensor Nodes Using Fpga For Fire Monitoring And Control988 Words   |  4 Pagespaper is to design a wireless sensor node using FPGA for fire monitoring and control. FPGA is used in the wireless sensor node design in order to enhance the processing capabilities of the system to meet the target applications. The sensor nodes in a wireless sensor network are normally microcontroller based which are having inadequate computational capacity related to various applications. This paper describes the selection, specification and comprehension of a wireless sensor node using the fieldRead MoreInternet Of Things : Computer Technology2189 Words   |  9 Pagesbetween machine to machine communications. We can connect physically anything anytime anywhere. Internet of things also called internet of everything it connects with software, sensors, embedded etc. Internet of things, also called internet of objects, refers to wireless network between objects, usually the network will be wireless and self-configuring, like household application. Various internet applications are available in market. Wearable’s is the application where we can wear it on body. It connectsRead MoreInternet Of Things : Computer Department2381 Words   |  10 Pagesbetween machine to machine communications. We can connect physically anything anytime anywhere. Internet of things also called internet of everything it connects with software, sensors, embedded etc. Internet of things, also called internet of objects, refers to wireless network between objects, usually the network will be wireless and self-configuring, like household application. Fig 1. Internet of Things Wearable: Various internet applications are available inRead MoreEnterprise Security Plan Cmgt/4302078 Words   |  9 PagesEnterprise Security Plan CMGT/430 Enterprise Security Plan This Enterprise Security Plan (ESP) for Riordan Manufacturing employees the levels of security required to protect the network and resources utilized to communicate. It is intended purpose is to formulate a means to counterattack against security risk from potential threat. The ESP servers as a way to identify risks and to ensure a contingency plan is in place to protect the availability, integrity, and confidentiality of the RiordanRead MorePatterns in Nature Research Paper Infrared Tech1752 Words   |  8 Pagesin science, art and more. Chances are that people use something that is involved with Infrared technology every day, but they do not even realize it! Infrared technology is used in simple household commodities like remote controls to security procedures at the airport security to discovering lost art in art museums. Infrared light is used all around us! Infrared light is used in thermal imaging where an Infrared camera is used to measure the temperature of an object, which is then transferred intoRead MoreCissp Study Guide67657 Words   |  271 PagesISC CISSP ISC CISSP Certified Information Systems Security Professional Practice Test Version ISC CISSP: Practice Exam QUESTION NO: 1 All of the following are basic components of a security policy EXCEPT the A. definition of the issue and statement of relevant terms. B. statement of roles and responsibilities C. statement of applicability and compliance requirements. D. statement of performance of characteristics and requirements. Answer: D Explanation: Policies are considered the firstRead MoreSSD2 Module 2 Notes Essay23331 Words   |  94 Pagesestablished a system of branch colors and chevrons reverted to points down. By 1872, 11 grades of NCO existed in the Army, seven with distinctive chevrons. The Year - 1902 As the Army became more specialized, it established many new ranks. In 1902, when the Army retained 20 distinctive NCO chevrons, the insignia returned to the point-up position. The Year - 1902 During World War I, the Army established temporary branches of service and authorized new chevrons for each pay grade in the new system. EventuallyRead MoreProject Managment Case Studies214937 Words   |  860 Pageson acid-free paper. @ Copyright O 2006 by John Wiley Sons, Inc. All rights reserved. Published by John Wiley Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permissionRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagespublishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copy right, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department

Sunday, December 8, 2019

Surf Excel Consumer Perception free essay sample

Daag Achhe Hai Campaign-Storyline The storyline is this: Two cutekids; a brother and sister going to school. Sister reciting numbers, as to how bigger number 2 isover number 1 and suddenly she falls in a puddle. She starts crying and points her fingers to thepuddle. The annoyed brother goes and literally hits the puddle asking it not to repeat to hissister (the result is so many stains on his and his sister? s clothes). He then says (after obviouslytired beating the water) to his sister that the puddle is saying sorry. The sibling says okaay fineleave it. This fella turns back says ?. never repeat this to her. ROI RELEVANCE: Daag-The Enemy of Mummy, Daag-The Irreversible, Daag-The scolding and Daag-TheThreatening Warning. All these reflect the ? The Norm? that prevailed dominantly a few yearsago, but surf Excel came up with its creative ad ? DAAG-Achche Hai? , and what was dreadful,nightmare for all the moms turned into nothing more than two pinches or may be a three of SURF Excel. We will write a custom essay sample on Surf Excel : Consumer Perception or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Isn? t it like the one strike of the blacksmith to a hundred of the goldsmiths? Dirt which is associated as bad, but the tagline of the ad goes like this: ? Daag achhe hain? or dirtis good. Suddenly mom? s will start relate it to their life. They will startthinking that my kids come with the dirt but at the same timethey are learning so much in life. Through cooking to canvaspainting to pottering creating masterpiece is always better whenyou can get thoroughly messy in the process. And mom? s willstart integral to the development of a child and hence will let her kids go out, play, learn and becomea genius. No matter if at the end of the day her genius comes with clothes full of stains. She willwelcome her genius kid with a big lovable smile because she will have a positive feeling abouther child getting all rounder. She will imagine her child to be a painter if the cloths are stained with colors. She instead of scolding will say ? koi baat nahi beta-Daag acche hai?. So the ad gives a relevance to mom? s asshe can immediately relate it with her day to day tension and she will try to behave like a sweetmom in a happy family, supporting a genius to grow in his way. The above story line gives astrong bonding between 2 sibling and mom? will feel good that even if my boy came with dirtycloths but she made her sister laugh!! So we can say that the campaign gives a relevance but ina very ? cuter? way. Originality: A boring stereotype where countless detergent commercials through years of unabashedcreative barrenness showcased unhappy housewives toil tough with stain on clothes. All theads of detergents showed comparison of yellow shirt and white shirt, hard work and sweati nghousewives, ziddi daag, repetitive using of bars etc. And then would appear the detergentbrand bringing happiness along with it by removing all the dirt in a flash! o predictive so veryformulaic and so very boring? all same and boring ads?. BUT?. Surf Daag Ache Hai? is remembered in the history of advertising to have broken a cliche. In astriking campaign the country was told in length and breadth that actually Stains are Good. A 360 degree communication with the consumers. Who can imagine Daag as PINK.. Surf excel did. If ever noticed the Daag made on packaging is of pink color. It altogether changed the image of stains. Agar kuchh accha karne me daag lag jate hain, to daag acche hain. The ad is loved due to its newness, its simplicity and its clutter breaking ability. This innovative ad gave wings to nostalgic childhood memories; how I spent those happy golucky days and my parents gave me that freedom to spend such a childhood. I would say thatthe ad hit the nail through head a nd probably educates even parents how to bring up kids than kids to get their hands dirty and rediscover the fun they can have with the dirtt only sends out the message that Surf Excel will help you wash them out, buted. t also does what the majority do not. It focuses on the people rather than thets, actions and emotions of the people are highlighted and showcasedut the advertisement in one form or another. The product is kept discreetly tuckede but here an emotionalive:ncy of usage as mom? s will allow their kids to play and get dirty. omen? s who avoid their kids going out with the fear of germs andels are via print, radio and television, OOH. t of e? s will go for shopping they will recall the brand and will definitelye Advantage:t so if played on the price factor would not have worked so well and itROI-daag acche hai

Sunday, December 1, 2019

Medtronics Strategies

Description of the Situation Medtronic was established in 1957 by Earl Bakken who made a great contribution in the development of pacemakers (Christensen, 2002). The company became the leader in the sphere of pacemaker production.Advertising We will write a custom case study sample on Medtronic’s Strategies specifically for you for only $16.05 $11/page Learn More There were two major factors that secured the company’s leading position. In the first place, the company had a few competitors at that time. Medtronic came up with really helpful products which met consumers’ requirements and expectations. The company had a considerable portion (about 70 per cent) of the market share in 1960s. However, the company faced a lot of difficulties in 1970s up to 1986. First, many competitors entered the market. Secondly, many talented employees left the company as the company’s competitors offered more favorable conditions and were regarde d as more promising. The quality of Medtronic’s product decreased. The company failed to develop new products which could fit rapidly changing demands of consumers. More so, employees argued that one of the major problems was that there were far too many ideas and projects which led to many failures (Christensen, 2002, p. 4). Finally, inappropriate communication within the company negatively affected the company’s performance. In 1986, however, the things changed. Ken Anderson managed to obtain the support of executive to launch a new product which proved to be very successful.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Activitrax, the new product developed, was one of a kind as it paced patients’ hearts to â€Å"beat more rapidly when they were working hard† and, at the same time, it paced â€Å"their hearts to beat more slowly when they were asleepâ €  (Christensen, 2002, p. 4). This made the patients feel stronger. This product made Medtronic a leader again. However, it is important to note that it is not about the product itself. Mike Stevens reshaped the company’s strategies to make it one of the world leaders. Thus, Stevens managed to improve communication within the company. He also reshaped the process of decision making. He outlined several key processes which optimized the process of product development. The major principles Stevens pursued were: speed, platform strategy, project documentation, phase definition, rhythm, and market inputs. Stevens’ actions proved to be successful as Medtronic is now one of the world leaders in the sphere. However, now the company faces a great challenge as it needs to hold the high position, which can be rather difficult. Evaluation Criteria When analyzing challenges the company faces, it is important to focus on such factors as product development strategies, communicat ion within the company, human resources management and marketing strategies. These factors can considerably affect the development of the company. It is important to provide an in-depth analysis of these factors as it will help to work out the most successful strategies which will help the company to maintain its leading position. Evaluation of the Situation In the first place, it is important to analyze communication within Medtronic. Stevenson has changed it considerably. In the first place, it is important to note that oral-based patterns were largely changed into written-based ones.Advertising We will write a custom case study sample on Medtronic’s Strategies specifically for you for only $16.05 $11/page Learn More In other words, when some important decisions are made, certain written reports are made where all the major points are revealed. Thus, employees involved in this or that project have an opportunity to stick to the plan. Of course, there can hardly be misunderstanding when departments have such reports on most important projects. Apart from this, there is proper communication between departments which eliminates (or at least minimizes) any delays. As far as product development strategies are concerned, the company’s platform strategy enables the company to develop products at lower costs and in a shorter period of time. Thus, the company does not need to develop new platforms for new products very often as they develop the platform that can be adjusted in different directions according to certain parameters. Admittedly, this reduces the time span which, in its turn, enables the company to introduce new products which meet various requirements of the rapidly changing market. Besides, the company focuses on patients’ needs when developing new products. For instance, there is a need to develop a pacemaker which is safe in MRI environment and Medtronic has been working on such kind of product (Sutto n et al., 2008). Thus, the company develops products which are potentially successful as they meet specific requirements of consumers. Furthermore, the marketing strategy of the company is also winning. For instance, the company has worked out a consumer-oriented marketing strategy. Thus, the company focuses on customers’ needs. The company also collaborates with healthcare institutions to raise awareness about the advantages of pacemakers.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is also important to note that the company has reshaped its pricing policy. Now the company provides low cost pacemakers at low prices while setting fair prices on other models. As far as human resources management is concerned, it is important to note that the company invests in its staff. The company keeps coaching and training its employees. However, there is rather high rate of turnover: many highly skilled employees tend to leave the company. Therefore, it is important to focus on these issues. Structured Discussion of the Strength, Weaknesses, Risks and Opportunities Strength One of the company’s strengths is its platform strategy. This strategy has enabled the company to become one of the world leading pacemaker manufacturers. Thus, Medtronic introduces more new products at a shorter period of time. The company’s new marketing strategy is also a winning one. It enables the company to successfully market new products. The company has also chosen a customer-ori ented strategy. Therefore, Medtronic tries to understand real needs of pacemaker users to come up with ideas to meet those requirements. Finally, the company’s project management has also been improved drastically. The projects are carried out in accordance with specific plans and particular deadlines. Weaknesses One of the weaknesses of the company is that it still loses employees. Thus, people who have been trained are leaving to join other companies. This negatively influences the company’s performance. Of course, this trend should be changed so that the company’s investments into its employees can be repaid. Risks Though the company has become one of the leading pacemaker producers, there are still several challenges. In the first place, the company has come up with really successful products. Thus, there are concerns that there will be no opportunity for further development (Christensen, 2002). Thus, the company’s engineers will need to be really pre cise and far-seeing. Medtronic â€Å"brings into fashion† new products which are highly valued. Therefore, it is extremely important to maintain high quality of products and unique approach of the company. Opportunities Nonetheless, there are a lot of opportunities to develop the business. In the first place, the pacemakers still need improvements to meet specific need of the patients. The company is now working on new models to meet these requirements. Sutton et al. (2008) report on one of such projects. Apart from opportunities concerning product development, the company has many opportunities in the sphere of marketing. In the first place, the demand of pacemakers is now increasing in developed countries as ‘baby boomers’ are reaching the age when pacemakers are necessary. At that, the number of competitors has drastically decreased over the past decade. More so, economic growth in many developing countries of Asia, Eastern Europe and South America has made pa cemakers affordable for many citizens of those countries. It goes without saying that this market offers many opportunities for Medtronic. Qualifications It is important to note that the company has developed effective project management strategies. Thus, all projects are planned in detail. Employees have to report about the work completed at certain stages (or phases). This helps to meet the deadlines and, as a result, to introduce new products on time. Evaluation Action Plan Strength The company’s platform strategy has proved to be effective. Therefore, it is important to keep to it. Thus, the company will continue developing platforms which can be adjusted in accordance with numerous parameters. However, it is also important to keep working on creation of new platforms which can meet consumers’ requirements that constantly appear. As for the company’s marketing strategy, it also needs special attention. The company should work out successful strategies to ent er the market of developing countries. However, the company should work out specific programs for each country. It is essential to make sure that strategies chosen can be effective in this or that region. This is quite a great challenge the company has to face. As has been mentioned above the company has chosen a consumer-oriented approach which is winning in present-day environment. Of course, the company will need to carry out surveys and some research to define the features which can be valued by patients as well as cardiologists. Finally, the new project management strategies exploited have enabled the company to regain its leading position. However, the company has to make sure the phase strategy remains effective. Thus, it is always important to make sure that the plans worked out are executable and deadlines are realistic. At the same time, the plans should be rather flexible to be effective in the rapidly changing market. Finally, the company should pay special attention to communication strategies. Many companies are often overwhelmed by bureaucratic trends. Thus, written and oral communication should be balanced in Medtronic. Weaknesses It is also important to deal with human resources management strategies. Thus, Stevenson claims that they pay much attention to their employees’ development (Christensen, 2002). However, the company still loses employees. Therefore, it is important to work out a new system of values to make employees more loyal. Apparently, coaching and training are not enough. It is necessary to provide more opportunities for promotion. Apart from this, the employees should have more freedom to bring their ideas to life. For instance, Christensen (2002) states that some employees have left the company to be able to realize their ideas, which was impossible within Medtronic. Thus, the company should address this issue to make the employees more loyal. In this way, the company’s investments into the staff will be repaid. Reference List Christensen, C.M. (2002). We’ve got rhythm! Medtronic Corporation’s cardiac pacemaker business. Harvard Business School, Case 698-004. Sutton, R., Kanal, E., Wilkoff, B.L., Bello, D., Luechinger, R., Jenniskens, I., Hull, M. Sommer, T. (2008). Safety of magnetic resonance imaging of patients with a new Medtronic EnRythm MRI SureScan pacing system: Clinical study design. Trials, 9(68), 1-8. This case study on Medtronic’s Strategies was written and submitted by user Maleah Pate to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.