Social Construction Theory And Gender Roles - 1179 Words

â€Å"Social construction theory, in contrast, argues that gender roles, behaviours, and differences are not the natural consequence of minor biological differences, but are instead the result of historical, economic, and cultural forces which have pushed women into social and economic roles and men into others. It sees biology as providing the raw materials, and sees social institutions, culture, history and individual agency as what shape those raw materials into human beings who also happen to be gendered as men, women, and other genders† ( Klement 3). In this day and age gender and sexuality are very sensitive topics. Gender differences and inequalities has been a thing that has been engraved in our minds since the dawn of time. In Nelly†¦show more content†¦When we do this, we take a difference and make it into inequality. It is as if we are telling people in society that if they are different from their neighbour than they are not valued as much as them. The third consequence is that the positive side is considered the ‘norm’-whatever that means- and the negative side is considered the ‘unnatural’. When you look at the word ‘human’ or ‘mankind’ the one word that relates them is man. This just goes to show that in our lives ‘man’ is viewed as the ‘norm’. Women’s sexuality has been defined based on masculine limits. (Klement 3) The fourth consequence is that the binary is a false contradiction. It erases all the grey areas we have in society. â€Å"It erases the existence of transgender, non-binary, 11 agender, bigender and genderqueer people who do not identify according to the strict binary of man-woman. It erase s the experiences of biracial and bicultural individuals. It leads to oppositional sexism.† (Klement 3) For many people, the gender they were assigned at birth, more or less ‘fits’ but for others they do not feel that way. They feel as if their minds and body do not coincide. And finally, the fifth consequence is that the binary is reductionist. It denies our humanity. The things that make us human is ability to express ourselves, to love and care for others, to make things and invent tools, etc. Biology is destiny. But reducing humans to our biology is reducing us to the stereotypes of the active competitive sperm andShow MoreRelatedSocial Construction Theory : The Product Of Society And History851 Words   |  4 PagesFall Term Essay 1 Social construction theory explains human behaviour and identities as the product of society and history (Vance 29). This theory is the opposite of biological determinism and essentialism which suggest that genetic, physiological, and biological traits determine human behaviour (Vance 29). As mentioned in lecture (Klement), identities are unique to every person; they are the values, norms, values, and images in society that are combined, constructed, or created. Societal pressuresRead MoreGenetic Theory, Social Role Theory And Social Construction Theory1188 Words   |  5 PagesA popular topic by social psychologists, but very different in nature, is the way that men and women differ in terms of mate selection. In a study done by Manning, Longmore, and Giordano (2007), 76% of seventh, ninth, and eleventh graders said that they would probably or definitely get married in the span of their lifetime. Furthermore, men and women prove that the stereotypes that are given to genders are, for the most part, true; men typically desire physical attractiveness and women typicallyRead MoreHow Queens I Want to Break Free Video Explores Queerness in Relation to Queer Theory1544 Words   |  7 Pagestheir own sense of identity, that being nationality, race, class, ethnicity, gender or sexuality. In this case, Queen uses music to illustrate the themes of gender and sexuality through their music video I Want to Break Free (1983). This essay will attempt to discuss how Queen’s music video, I Want to Break Free, explores queerness in relation to queer theory. Firstly, I will introduce the ideas and arguments of queer theory through Gilbert Herdt article Same Sex Different Cultures (1997). I will thenRead MoreWhy Does Gender Stratification Exist? Essay1049 Words   |  5 Pages‘Wrap Your Mind around the Theory’ Question: Why does gender stratification exist? Introduction: Throughout history, women have been regarded as of lesser value than men particularly in the public sphere. This is the result of gender stratification. Gender stratification refers to the issue of sexism, â€Å"or the belief that one sex is superior to the other† (Carl et al., 2012, p. 78). The theory that men are superior to women is essential to sexism. The negative consequences of sexism has led to theRead MoreDebating Sex and Gender and After Identity1479 Words   |  6 PagesName: Professor: Course: Date: In Debating Sex and Gender and After Identity, Dr. Warnke presents various arguments that demonstrate how sex, gender, and race are all social constructs. Do you agree or disagree with her argument, and why? Concepts of sex, gender and race in English language have undergone uncountable naturalization and universalities, to a point that they are now considered to have always been present. There are numerous arguments that revolve around the threeRead MoreGender Roles in the United States842 Words   |  3 Pagesparticularly in the public sphere. This is the result of gender stratification. Gender stratification refers to the issue of sexism, â€Å"or the belief that one sex is superior to the other† (Carl et al., 2012, p. 78). The theory that men are superior to women is essential to sexism. Sexism has always had negative consequences for women. It has caused some women to avoid pursuing successful careers typically described as â€Å"masculine†Ã¢â‚¬â€perhaps to avoid the social impression that they are less desirable as spousesRead MoreDistinction Between Sex And Gender1740 Words   |  7 Pages distinction between sex and gender be defined? In discussing whether the distinction between sex and gender can be defined I am going to use the early distinction between the two and how this has been socially constructed to identify if there is a distinction. Additionally, I am going to use a variety of feminist influences since the 1960’s, to draw upon the main issues when defining sex and gender. I will investigate the implications of defining sex and gender by looking at sexism. I hope thisRead MoreDebating Sex and Gender and After Identity1486 Words   |  6 PagesName: Professor: Course: Date: In Debating Sex and Gender and After Identity, Dr. Warnke presents various arguments that demonstrate how sex, gender, and race are all social constructs. Do you agree or disagree with her argument, and why? Concepts of sex, gender and race in English language have undergone uncountable naturalization and universalities, to a point that they are now considered to have always been present. There are numerous arguments that revolve around the three conceptsRead MoreEssay about Women and Men Are Made, Not Born987 Words   |  4 Pagesa woman over time, by means of complex social processes. Beauvoir’s statement suggests that gender roles and behaviour are not inherent and that social positioning should not be determined by sex. This essay will begin by drawing a distinction between sex and gender, and will then discuss two arguments that explore the origins of gender difference; social construction theory as implied by Beauvoir’s statement, and the biological determinist position. Gender refers to the socially constructed categoriesRead MoreHow Is Gender Constructed And How Useful Is The Term Performance For Understanding This Process? Essay1443 Words   |  6 PagesHow is gender constructed and how useful is the term ‘performance’ for understanding this process? Illustrate your answer drawing on ethnographic examples from at least two societies. When discussing gender, we are faced with two opposing ideas: biology versus social construct, or ‘nature versus nurture.’ From a social constructivist viewpoint, gender is not an inherent truth but constructed through society’s expectations and norms. Those who believe in the biological repudiate these claims, firmly

The And Its Effects On Society - 1703 Words

Newly materialized from the production line, the young Dalek solider found a place amongst his comrades. It was a place in which he would unhesitatingly fight to rid the universe of all inferior races and conquer planet after planet for the superior Daleks. â€Å"EXTERMINATE! EXTERMINATE!† the army chanted as they prepared to make contact with the planet called Earth. Their mission was to destroy all life forms on earth, particularly humans. Unlike Daleks, human beings frail organic flesh was exposed without any armour or shields to protect them. Their technology was embryonic and rudimentary. Their fear as well as their emotional attachments to each other made them vulnerable to destruction. And there had been a mere ten thousand of them in†¦show more content†¦Should they not obey their superiors? The anonymous Dalek rolled out of the ship and instead of carrying out destruction, it rather observed. The scene before it puzzled even its logical self. The plant-life on Earth was vast yet dying. All of the answers to the inferior race’s problems could be found in the world around them. The tree closest to the Dalek solider was withering, bending in the wind; its dried, golden brown leaves fraying. The tree was formidable, even the Dalek would admit, and had to have rotated around the sun at least a hundred times. A simple analysis revealed that the cause of the tree’s malady lay within the soil it so desperately clung to. The roots that were planted ever so firmly were being choked out because there wasn’t enough water to sustain the large plant. Instead, the water was being pumped to a large factory that stood on the horizon, a behemoth glint of steel. Rolling along a pre-marked trail called â€Å"Highway†, the Dalek took various tests. From Earth’s air supply to its external temperature, the Dalek wanted to know everything. Each of the tests oddly came back negative. The Dalek questioned this. How was it that all of the external conditions of earth were poor and boarding on uninhabitable, when the planet housed trillions of life forms? This confused the young Dalek. Shouldn’t the human species be taking care of the planet? They do after all rely upon it so profusely. Carrying

Macbeth Free Essays

At the start of the play, Macbeth was portrayed as a heroic and courageous man. He created this image for himself by fighting long and hard in the King of Scotland’s battle. The King of Scotland (along with all his people) was very impressed with Macbeth. We will write a custom essay sample on Macbeth or any similar topic only for you Order Now He was rewarded for his efforts, being presented with the title of the Thane of Cawdor. After the battle, he and Banquo were out riding when they bumped into a group of incredibly strange women that had a strange aura of power about them (the witches). It was here that Macbeth was confronted with the prophecy that someday he would become King of Scotland. There were many reasons Macbeth could become King without murdering anyone – the current king could die, renounce his throne and appoint Macbeth as King, or Macbeth could overthrow him. Macbeth did indeed think for a while that he could become King without murdering anyone. â€Å"If chance will have me king, why chance may crown me without stir. † There were a lot of reasons why Macbeth was reluctant to murder King Duncan. For a start, he was a good King. He had been treating Macbeth very well, showering him with praise and rewards. The King wasn’t the only one who thought highly of Macbeth. The people of Scotland also held him in high regard. If he killed or tried to kill the King and got caught, his reputation would be gone. The final reason he had for not murdering King Duncan was that he was his host, and he should be protecting not endangering him. These reasons were all forgotten when Macbeth’s wife, Lady Macbeth, convinced him to murder King Duncan. She told him straight out that he ‘wasn’t a real man’ if he didn’t do this. She was involved in the murders both by convincing Macbeth and by drugging the men who stood guard in front of the King’s sleeping chambers. King Duncan’s sons feared that after their father was murdered, they would be next. They were very wary of everyone, and wanted to leave the castle as soon as possible. Banquo strongly suspected Macbeth was involved in the murder. He had also heard the witches’ prophecy, and he feared that Macbeth had ‘played foully’ to make the prophecy come true. Meanwhile, Macbeth was shocked by what he did. He wondered whether in killing King Duncan he had not made the position available to himself, but to others. The prophecy played heavily on his mind, and he wondered whether he had now made the Crown available to children that are not his, namely Banquo’s. Macbeth decided to kill Banquo and his son Fleance for more than one reason. The major reason was the prophecy predicted that Banquo’s children would become kings. By killing Banquo and his son, he would be able to prevent Banquo from having more children and stop Fleance himself from becoming King. The other more minor reason was that Macbeth thought that Banquo was suspicious of him, and he was worried that Banquo would tell someone or act on his suspicions. Macbeth didn’t tell Lady Macbeth about what he was planning to do because he thought his wife would think that it would upset their plans. The appearance of Banquo’s ghost made Macbeth very scared and worried, it definitely made him appear incredibly disturbed to all the people around him. Macbeth then decided to go to the witches. He had become caught up in events and felt he had lost control of the situation. He desperately wanted to know what was going to happen next. This did help him a bit, or so he thought, because he knew more about what was going on. This was due to three new prophecies made by the witches – ‘Beware Macduff’, ‘No fear until Birnam Wood come to Dunsinane Hill’ and finally ‘No man of woman born can harm you. After hearing these prophecies, Macbeth felt much more confident. He scoffed at the idea that a wood could climb a hill, and after hearing that ‘no man of woman born can harm you’, the only thing he felt threatened by was Macduff. Since he was a threat, Macbeth wanted to kill Macduff (just like everyone else who had been a threat to him). But he couldn’t get to Macduff, so instead he killed everyone that Macduff loved and destroyed everything that he cherished. As expected, this had a very negative affect on Macduff. Macduff most likely would’ve preferred to have been killed himself. Lady Macbeth at the end of the play was very different from the composed lady at the start. Her guilty conscience had gotten to her, and by the end of the play she was a guilty, stuttering mess. She began admitting to some of the terrible deeds she had done. Finally she just couldn’t take it anymore, and committed suicide. Macbeth kept on going because he thought that the prophecies would protect him. He figures he’s killed so many people he might as well keep going. Finally, he didn’t want to look weak in front of everyone and he wanted to keep his honour. The witches were the starting point and basis for all the murders Macbeth committed. No matter who he killed, it could always be linked back to the witches and their prophecies. They were the ones who first put the idea into his head about becoming King of Scotland. Lady Macbeth also played a major part in him becoming a murderer. When he was undecided about whether he was going to kill King Duncan, she urged him on until he finally made the decision to kill him. This first murder resulted in all subsequent deaths. Nevertheless, Macbeth wasn’t forced to kill anybody. He has to take some responsibility for his actions. If he was not so egotistical and keen to hold power, the witches prophecies would not have has such an effect on him. Macbeth was obviously responsible for all the murders, and Lady Macbeth played her part in them too, but I think the people most responsible for the murders were actually the witches. Before he met them, Macbeth led a perfectly normal life, free of any thoughts of treason or murder. But when he met the witches they planted all sorts of thoughts into his head via the prophecies. He wouldn’t have thought of being King of Scotland, let alone killing the current King, if he hadn’t heard the prophecy about him being King. He wouldn’t have killed Banquo and attempted to kill his son if the witches hadn’t told him that Banquo’s children would one day be kings. Macbeth wouldn’t have ordered that Macduff’s family be killed and his household destroyed if the witches had not told him to beware Macduff. Therefore I think I can safely say that the witches were the ones who were most at fault for the murders, and for the downfall of Macbeth. How to cite Macbeth, Essay examples Macbeth Free Essays The struggle for power lies at the heart of the drama Macbeth. It shapes and changes the title character Macbeth, leading him down a path of moral corruption, crime and tyranny; eventually to his death. Ambition; stirred by the three witches’ prophecy of Macbeth becoming King, Is the fatal flaw that causes this tragic hereof downfall. We will write a custom essay sample on Macbeth or any similar topic only for you Order Now Lady Macbeth shares her husband’s longing for power and uses him to achieve control. The murderous actions of Macbeth and his wife have dire consequences, particularly he tremendous guilt that clouds their consciences and the deaths of innocent lives. Shakespeare comments on the negative effect that the struggle power has through the dramatic techniques of the characterization of Macbeth and Lady Macbeth, and the symbolism of the crown. Macbeth explores the destructiveness that a longing for power can have through the characterization of Macbeth. Macbeth is a perfect example of a tragic hero, as his character begins as a well-respected Thane, who has fought bravely for his country. However, Machete’s ambition is the tragic flaw that causes his downfall, as he becomes so thirsty for power that his moral views are obstructed and he commits the murder of King Duncan, and orders the murders of Banana and Macadam’s family. Machete’s desire for power overrules his morality. This is shown through his speech: â€Å"l have no spur/ To prick the sides of my Intent, but only/ Vaulting ambition which erleaps itself/ and falls on the’ other (Act 1, SC. 7, II. 25-28) Macbeth regrets that he is motivated only by ambition and not by some more rotor motive. Those propelled by ambition often end up worse than they were before, once the deed is done, which is evident in Machete’s case. As Macbeth undergoes change throughout the play, he becomes a ruthless and ambitious man who loses sense of his conscience and sanity – willing to go to extremes for what he wants. The development of the character Macbeth presents self-destructiveness as a result of desiring power. The playwright’s main focus In Macbeth is concentrated on the demonstrating the struggle for power, which Is highlighted by the horse-trading of Lady Macbeth. Lady Macbeth eclipses her husband’s desire for power, and uses his ambition to achieve her own goals through manipulation. Using the female approach Lady Macbeth cleverly influences her husband to murder King Duncan, by questioning his manhood; â€Å"When you durst do it, then you are a man† (Act 1, Scene 7). Because Lady Macbeth is even more ruthless and ambitious than Macbeth, she is able to push him past his good morals, convincing him to kill King Duncan, and consequentially creating the conflict in the play. Lady Machete’s desire for power is so strong that she asks the gods for her to be made more like a man, as she sees the male sexes the holders of power. Expressed through her speech: â€Å"Come you spirits/ That tend on moral thoughts, unsexes me here/ And fill me, from crown to the toe, top full/ of direst cruelty†¦ † (Act 1, Sc. 5, II. 42-44) The length at which Lady Macbeth Is willing to go to gain power, and the consequences of her evil actions, conveys the fatal consequences of seeking power. The symbol of the crown In the play supports Machete’s fatal flaw of ambition as detrimental. The crown represents the natural order and is usually associated with authority, kingdom and in Machete’s state of mind. It seems that he is still not content after becoming king, as he feels that his power is threatened by Banana. In Act 4, Scene 1, Macbeth is haunted by visions of the crown. Macbeth recognizes through the image of the crown that his ambition† has the potential to destroy him. It is Machete’s unconscious knowledge that he has acquired the crown through evil and despicable means that ensures he is haunted by his fears and unable to rest in his kingdom. The symbolism of the crown reinforces the idea put forth by Shakespeare that desiring power is dangerous, as the metaphor refers to natural ascendancy and the order of things, such as they are supposed to be. The struggle for power is demonstrated negatively by Shakespeare in the play Macbeth, through the characterization of the two main characters; Macbeth and Lady Macbeth. Their lust for power proves to be the cause of tragedy in the play, as it leads to the death of hose two characters. The technique of denouement displays a catastrophic ending not only for Macbeth, but for many others: The death of Macadam’s family, Duncan, Banana, and oppression of the people of Scotland. Macbeth and Lady Machete’s selfish ambition therefore brings devastation and the desire for power is conveyed as a destructive quality, as it can lead to fatal consequences. The plot of the play Macbeth revolves around the struggle for power that Macbeth and Lady Macbeth have. How to cite Macbeth, Papers Macbeth Free Essays Why does Shakespeare includes the Porter at the beginning of act 2 Scene 3? how could these lines have affected an Elizabethan audience, and what is the effect on the mood/atmosphere of the play at this time? Shakespeare includes the Porter at the beginning of Act 2 scene 3 as s source of of comic relief. These lines may have seemed very humorous to an Elizabethan audience. And at this time the reader is allowed a small period to reflect on what has happened so far in the play 2. We will write a custom essay sample on Macbeth or any similar topic only for you Order Now The â€Å"night has been unruly† (line 61)list examples/ signs of disorder in the natural world Examples of disorder in the natural world would be:- The chimney’s (blown) to produce ‘strange screams of death’- Combustion and confused events – The ‘obscure bird’ clamcred the live long night (birds screeching all night long)- The earth was ‘feverish’ and did shake 3. In this scene Lady Macbeth faints at a very convenient timea) Whats happening in the play at that specific time (Refer to dialogue)In the play, at this specific time, Macduff has just found the king dead, also Macbeth has just returned from killing the guard(s). ) Do you believe Lady Macbeth fainted because she was truly overwhelmed, or does she merely wish to create a diversion? I believe Lady Macbeth fainted just to create a diversion.4. a) What reasons do Malcom and Donalbain give for fleeting Scotland? Donalbain and Malcom fleet Scotland in fear that (because someone has killed their father) they will be next. b) Malcom goes to England ;amp; Donalbain goes to Ireland ACT 2 SCENE 41. ) List 2 of the unnatural occurrences described by the Old man and RossIn Act 2 Scene 4, Two unnatural occurrences described by the then Old man ;amp; Ross were:The fact that it was so dark outside is seemed asthough it was nighttime, when really it was the middle of the day, ;amp; Duncan’s horses, who were always tame, broke-out of their stalls and were attacking eachother b) Why might these strange occurrences be happening at this time? These strange occurrences mights be happening at this time due to the death of Duncan 2.What does Mcduff’s comment that he will travel to Fife (his home) instead of Scane (Macbeth’s orientation) reveal about his character and of his view of Macbeth? The comment that Mcduff, made about returning to Fife instead of Scane, reveals that Mcduff is not totally convinced that Macbeth is innocent. Ifso, it is possible that McDuff dose not want too see Macbeth receiving the crown. It also reveals that he needs time to go home and reflect on what has happened. How to cite Macbeth, Papers

Business Feasibility Study-Free-Samples-Myassignmenthelp.com

Question: You are require to do Business Feasibility Study. Answer: Introduction to Product or service Wanderboot's Cuisine will be an environmental-friendly, midscale global cuisine restaurant, which one is going to open at Khalifa Street Abu Dhabi. Wanderboot's Cuisine is going to offer mainly Chinese, Indian and Continental dishes for the food lovers. The essence of the restaurant will be on environment-friendly approach as this restaurant will have a complete waste management system, renewable energy uses, smoke control and water harvesting process. The restaurant will be on the top floor of a building and it will have two sections, one section will have a glass ceiling and another section will be a rooftop. At the rooftop, there will be a garden with a few trees. The seating arrangement and interior decoration will focus on green'. The management of the restaurant will hire best chefs and it will offer non-vegetarian, chicken, mutton and beef dishes with right calorie intake. The restaurant will have 30 seats approximately at the rooftop and in another section, it will have 25 se ating arrangement for guests. It will have free parking space and it will provide service between 12 pm noon and 11 pm at night. It will also be offering home-delivery and office delivery services. PESTLE Analysis The political factor of UAE is distinguished as each of the seven Emirates has its individual governmental agencies. In Abu Dhabi, the political condition is stable and the government always encourages new business. It has negative side also as political conflicts across the states are predominant about ownership of land and oil reserves. Abu Dhabi based restaurant industry has developed drastically and it has good trade relations with various countries. Economic factors of Abu Dhabi are helpful for new business in the restaurant industry as annual GDP rate of growth in UAE is 7.7 and inflation rate touched 2.44% (Elmansori, 2016). In recent time, GDP of UAE is $911.7 billion that shows that the economic condition of Abu Dhabi is good for opening a new business. In addition, restaurants in Abu Dhabi is saturated and it is expected that 1600 more Food and Beverage outlets are opening in 2019 (Hoteliermiddleeast.com, 2018). Present worth of restaurant industry in UAE was US$ 15 billion in 2017. The average growth of restaurant industry in Abu Dhabi is 4%. Social factor in Abu Dhabi is that the people near this place are rich and business minded. This place is one of the highly developed welfare places that spend higher level of spending of GDP in developing of people and nation (Williams et al., 2016). The people spend a large amount of money on relaxation and enriched lifestyle. Disposable income of the people is high. 23% people in Abu Dhabi belong to upper-class people. People of Abu Dhabi are tech-savvy and organisations use technologies in order to reach to the people. The young population are technology friendly and in restaurants, the management uses high technologies and equipment. New organisations must register with trademarks at Sovereign Companies Registration. It is easier to register new office and business through government. Having a license for the business is easy and having a loan from banks are easier too. Freedom of Business Act helps the new venture (Yousef, 2016). UAE has high GDP per capita and this country follows environment protection rules to save the atmosphere. UAE is known for oil reservation and the country is trying to look for low carbon footmark. Porters five force model of restaurant industry Threat of competition (High) The restaurant industry is very competitive in Abu Dhabi as the industry is saturated. Competitors have advertising capabilities and upscale restaurants are more. Location of the restaurants are good and major competition can come from Threat of new entrants (High) There is a low limit of regulation to open a new restaurant and it provides easy access to the market. In UAE, the start-up cost is low and the restaurant takes the strategies of market penetration. Threat of substitute (Moderate) Availability of similar types of food offered is high and the people always choose eating and entertainment at the same time. Switching cost is low for the people due to local taste of products. Power of suppliers (Low) Bargaining power is low over suppliers as there are many suppliers of food and raw materials in the industry. Cost of the raw materials is low and it has a high competitive price. Power of buyers (Moderate) Buyers have enough options to choose from and they have a low quantity of purchase. Customers have limited bargaining power as the restaurants set the price (Bernstein Sheen, 2016). Table 1: Porter's Five Forces of Restaurant industry in Abu Dhabi (Source: Self-developed) Business model Wanderboots Cuisine is going to determine the restaurant's unique value proposition. The unique value proposition is very important for a business to make them separate from others and it helps to attract the customers (Al-Aomar Hussain, 2017). The unique value proposition of Wanderboot's Cuisine will be an environment-friendly restaurant and the customers can relish global cuisine at doorsteps. Another basic part of restaurant model is menu and management of the business proposes the Indian, Continental and Chinese food dishes. In addition, the management of business model includes the projection of future revenue and start-up costs (Jung et al., 2018). There are various costs associated with restaurant opening and the management needs to recruit employees for waiters, managers, executives and chefs. They have to set the cost of advertising and payroll. Marketing and sales strategy Wanderboot's Cuisine is going to target the upper-middle-class customers who have a decent income. This restaurant will offer premium pricing food as this one is going to be a midscale restaurant with rooftop facility. The target customers of the restaurant will be a middle-income group who visit the restaurants with family and the young generation who like to spend time with friends. Product: Wanderboots Cuisine will offer Indian, Chinese and Continental food dishes with beef, chicken and mutton items. Alcohol will be available shortly. The restaurant will offer starters and main courses menu for lunch and dinner. Price: Wanderboot's Cuisine will offer premium pricing to the customers' at first. The restaurant will try to offer the best quality food with fantastic atmosphere. The environment-friendly approach will attract the customers. Place: Khalifa Street is famous in Abu Dhabi and their people find many restaurants. This one will be opening at 7th floors roof with natures touch. The restaurant is trying to keep the supply chain small and one way. The small supply and distribution chain will help to reduce the cost. Promotions: The sales strategy of the restaurant will start with social media advertisings. The management is going to advertise on Facebook, Twitter and online platforms. Online promotion is cost-effective compared to others (Salehzadeh et al., 2017). Sales strategy is the revenue-generating activities of the business and the restaurant will start to advertise on a local radio station. It is planning to host a few events at Colleges and Shopping malls to reach the customers. The marketing budget of the restaurant is not much and they cannot advertise through out-of-home advertising. However, the management will be advertising through leaflets and pamphlets. Operation requirements Day-to-day operations in a restaurant are a complex process and it surrounds the production of food items, customer satisfaction, supply chain, inventory management, washing and mopping and waste management. Operation requirements of Wanderboot's Cuisine are associated with hand and dishwashing machines, chemical and dish-washing liquid, ice machines, refrigerators, steel preparation tables, freezers and grills, safety equipment and ovens with micro-ovens. In addition, the management has to check the building maintenance, floor management, storage space, walls and ceiling and garbage management. The lighting, ventilation, water and waste management of the restaurant are very important in operation (AlFaris, Abu-Hijleh Abdul-Ameer, 2016). Moreover, the staffs have to clear the storerooms and washrooms. The temperature of the room inside the restaurant must be cosy. Management and personnel requirements Wanderboots Cuisine is going to recruit the new staffs of the restaurant. The restaurant is going to recruit 30 staffs for running the restaurant successfully. Management of the restaurant will make staffs understand their roles. Description of posts Job descriptions Number of staffs needed Waiters Service of foods and meals 18 Restaurant managers Run the restaurant 1 Assistant managers Provide training to staffs and help restaurant manager 2 Head chef Helps the chefs to prepare food dishes 1 Sous chefs In the second chef 3 Housekeeper Runs the restaurant cleaning 2 Kitchen Porter Washes dishes and pans 2 Delivery staff For home and office delivery 3 Table 2: Staffs requirement in Wanderboots Cuisine (Source: Self-developed) Figure 1: Organogram of Wanderboots Cuisine (Source: Self-developed) Intellectual property rights Intellectual Property Rights in the UAE is considered as compliance with international obligation. At first, the new business venture needs to check whether the trademark is already registered and after the searching process, the organisation can go through the registration process. UAE Ministry of Economy and UAE Patent Office are responsible for copyrights. The copyright must be the result of intellectual work. The trademark will have legal protection for 10 years and copyright validity is for 10 years. One trademark costs 6000-10000 USD and one copyright costs almost 1900 USD (Export.gov, 2018). In order to do copyright registration, the business owner needs an application, sample copyright work, ID, confirmation of official feel payment and contact details. Financial projections (For Cash Flow and Projection of Revenue Refer to Appendices) Recommendations Findings There are enough options for the customers to visit another restaurant in Abu Dhabi as the restaurant industry is already saturated. Last 12 months in Abu Dhabi restaurant industry has seen 60% stagnant in the business. Therefore, Wanderboots Cuisine needs to do heavy marketing and promotion to reach the new customers through online platform SEO and social media networks. In addition, Wanderboot's Cuisine is going to take the premium pricing strategy to deliver the best quality food to the customers. It is observed that premium pricing will not attract the customers if the brand does not have a name on the market. Therefore, low pricing strategy can help the restaurant to attract the customers from middle-class people and from the young generation. The rooftop is added USP of the restaurant and they need to decorate the rooftop with best decors. At present, Wanderboot's Cuisine does not have liquor selling license, they need to apply for selling alcohol. It will increase the number o f footfalls in the restaurant. The management of the restaurant needs to understand the laws regarding permits, license and small business guidelines in Abu Dhabi. Finally, the restaurant needs to be smooth in operation process that will reduce the waiting time for the customers. The restaurant should be cosy and ambience must be comfortable. Conclusion Wanderboot's Cuisine is going to be a part of Abu Dhabi restaurant industry where they will start offering global cuisine with the best quality. Political and economic conditions of UAE will help the organisation to bloom. On the contrary, the business is going to face strong competition from the competitors in the market. The restaurant is going to take an online promotion and it will host events to attract the customers. The restaurant will have rooftop and management will recruit thirty staffs. In addition, current scenario demands that the restaurant needs to give a low price for the food dishes and operation process must be smooth to provide food to the customers without delay. Reference List Al-Aomar, R., Hussain, M. (2017). An assessment of green practices in a hotel supply chain: A study of UAE hotels.Journal of Hospitality and Tourism Management,32, 71-81. AlFaris, F., Abu-Hijleh, B., Abdul-Ameer, A. (2016). Using integrated control methodology to optimize energy performance for the guest rooms in UAE hospitality sector.Applied Thermal Engineering,100, 1085-1094. Bernstein, S., Sheen, A. (2016). The operational consequences of private equity buyouts: Evidence from the restaurant industry.The Review of Financial Studies,29(9), 2387-2418. Elmansori, E. (2016). Business incubators in the Arab World: Comparative study of Jordan and UAE business incubators.World Journal of Science, Technology and Sustainable Development,11(4), 282-293. Jung, S., Kim, J. H., Kang, K. 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